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W+K couples Kobe Bryant and comedy for Nike launch
Humour and Nike don’t go together somehow but Wieden+Kennedy HQ is giving it a shot in this campaign for yet…
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Saatchi Italy produces tour de force for Down Syndrome
Saatchi & Saatchi is supporting Down Syndrome charity CourDown for the third year with a campaign from Saatchi Italy culminating…
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Henkel invades the ladies’ loo in ‘prankvertising’ epic
We’re always up for a bit of ‘prankvertising’ at MAA and here’s a typically Iberian bit of excess from Spanish…
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Simon Hakim of Hunter: a marketing lesson from Down Under – disrupt, don’t protect
I get it. It’s hard to make a mark with consumers today. New customers are hard to come by and…
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Media
The World Wide Web turns 25 today: welcome to a new generation of ‘reputation engineers’
There are people whose primary job is to edit the internet. ‘Online reputation engineers’ scour the web on behalf of…
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Creative
The big message from Mythbuster Adam Savage at SXSW: don’t be afraid to fail (a few times anyway)
The sessions at SXSW usually fall into one of two camps. They’re either incredibly informative or incredibly inspirational. The informative…
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SXSW: send for Louis Vuitton (and a bigger battery) if you want ‘wearable tech’ to be the next big thing
Alongside cyber-security, genetics and grumpy cats, wearable tech is one of the hottest topics at SXSW this year. We’ve had…
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The SXSW message for tech start-ups: if you want to be big then find yourself a brand partner
Everything is bigger in Texas. So the bumper stickers on the cars here tell me, anyway. So it’s apt that…
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BBH signs England rugby icon Lawrence Dallaglio to spearhead new sports company BBHS
London-based agency network BBH is launching a new company, BBH Sport, to capitalise on the growing importance of sport to…
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