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W+K London unleashes mad CMO Donald for Stride
Wieden+Kennedy London has produced a new online campaign for Mondelez’s Stride gum, featuring that much-loved figure the mad marketing director…
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South Africa’s The Hardy Boys joins WPP’s JWT empire
Another day, another deal and now WPP’s JWT network has bought a majority stake in South African creative agency The…
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Coke extends crowd-sourced ‘AHH’ campaign
Coca-Cola’s ‘This is AHH’ digital-only campaign seems to has finally made it to an ad (see below). It’s the soft…
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Kantar buys PR monitoring firm Precise Media
WPP is still busily acquiring away and also sticking to its strategy of trying to build research operation Kantar into…
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Grey San Francisco goes boldly for Norton
Well I suppose this is quite timely from Norton, Symantec’s privacy device. We keep reading about yet another huge wipe-out…
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Qatar corruption row forces Adidas, Sony and Visa to question top line World Cup sonsorship
Sponsors trying to call the shots about the events they support is always a cause for unease – just as…
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Looks like Nike’s still betting on World Cup Rooney
Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over…
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McDonald’s puts its best World Cup foot forward with new trick shots ‘Gol!’ campaign
It’s the World Cup soon (wake up at the back) and McDonald’s in the US has produced this winning ‘trick…
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Michael Wall of Lowe & Partners: my top tips for Cannes
Greetings from Oz. I think you have probably dealt with this but I would say Volvo trucks first and Honda…
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