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Advertisers
Why Microsoft invested so much in Cannes and what it wants from its advertising
Cannes seems a long time ago now but it’s still remarkable the way the festival – once the sole preserve…
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Agencies
An insight into what Sir Martin Sorrell really thinks
Here’s an interesting little interview with WPP’s Sir Martin Sorrell at last week’s Cannes Lions, courtesy of The Drum. He’s…
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Advertisers
‘Wonderfilled’ for Mini Oreos shows what London contender The Martin Agency can do
The Martin Agency is supposedly ready to join its American confreres in having a crack at the London market –…
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Finance
Felix Dennis: the secrets of my success
Maverick publisher Felix Dennis (Viz, Auto Express, The Week and many others, some of which he picked up from people…
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News
Belfast start-up Taggled in ‘vlogging’ breakthrough
In a move highlighting the growing popularity of video blogging (‘vlogging’), an unheralded Belfast start-up is supplying video creators with…
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Advertisers
Can Honda’s whizzy new R Type escape being a Civic?
Honda has authored some of the best car advertising on either side of the Atlantic but there’s still something rather…
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Advertisers
New research from Rocket Fuel claims to unlock the secret of telecoms advertising
I’m sure that there were loads of telecoms ads entered for last week’s Cannes Lions (can’t recall any of them…
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Advertisers
Pierre Naggar: now programmatic ad buying targets TV
The presence of ad tech at Cannes Lions has grown dramatically over recent years and last week’s festival brought this…
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Advertisers
BBDO tops Effie network rankings, Sancho and ACG top offices, Unilever keeps top advertiser crown
Effie Worldwide has announced that for the third year in a row, its Global Effie Effectiveness Index reveals Unilever is…
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