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Agencies
Lindsay Pattison of Maxus: how to forge a better understanding between ad employers and employees
Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar…
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Advertisers
Alexandria’s too hot for the nation’s heart rate
This ad featuring one Alexandria Morgan has apparently been banned (by whom and from what we know not). It’s for…
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Advertisers
Grey Scorpion’s Roy Jeans buys into get me media
Former Rapport global CEO Roy Jeans (left), now running media consultancy Grey Scorpion, has invested in UK search engine get…
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Advertisers
Patrick Gardner of Perfect Fools: five good reasons why advertisers should go Nordic
Which mental images spring to mind when you hear the word “Nordic”? Possibly polar bears (false) or reindeer (granted, somewhat…
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Advertisers
The case of TBWA’s disappearing Macbook Air ad
TBWA Media Arts Lab has just produced a nice new TV ad for the Macbook Air featuring cartoon stickers for…
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Advertisers
Maxus shows benefit of branding in a grey market
Media agency evaluator RECMA has named WPP’s Maxus as the fastest growing media agency network in the world over the…
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Advertisers
Gerry Human of Ogilvy on awards, Cantona, David Ogilvy and the London agency’s escape from Canary Wharf
Ogilvy & Mather is on a fearsome roll at the moment, displacing BBDO as the world’s most awarded network and…
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Advertisers
Bronwen Hemming of W+K London: the search for the holy grail of agency payment by results
There seems to be an industry buzz around payment by results (PBR) currently, with hundreds of procurement marketing professionals meeting…
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Advertisers
Francis Turner of Adyoulike: why native ads matter to so many digital industry stakeholders
The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape…
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