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Advertisers
Communisis buys integrated agency Life for £23m
One of the more interesting trends in adland in recent years has been the growth of what were once called…
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Advertisers
Ogilvy Frankfurt tries art to add magic to Coke’s Dorna
Coa-Cola hasn’t enjoyed the best of fortunes with its forays into the mineral water market – one British effort turned…
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Ad Tech
Jen Smith of Maxus: life beyond the Beacon – what’s next in store for retail tech?
Today’s consumer is more switched on than ever – both savvy in terms of products and pricing and also quite…
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Advertisers
Ian Styles of DesignStudio: why YouTube is still a missed opportunity for brands
Out of the 5000 most popular channels on YouTube just 74 are brands. It’s a mind-blowing statistic, given the video…
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Advertisers
Anatomised creative partner Mike Everett picks his Desert Island Ads
Mike Everett is a writer and creative director. He began his career in earnest at Collett Dickenson Pearce in the…
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Advertisers
Johnnie Walker walks out of BBH into Anomaly
BBH New York’s ‘The Next Step’ ad for Johnnie Walker that we reported on yesterday was even more valedictory than…
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Agencies
Global adland presents its very own Game of Thrones
By Gordon Montgomery And so the Five Kingdoms of the advertising world continue their battle for supremacy. Still showing little…
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Ad Tech
Advertisers look for in-house solution to problem of digital media transparency
New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having…
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Advertisers
Steve Sponder: what Facebook’s tough new brand post rules mean for content creators
There are some very impressive statistics underlining why more and more advertisers are looking to Facebook. As well as its…
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