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Kate Robinson of Hogarth: how to scupper an international campaign with one simple mistake
With a campaign of global reach, a brand can still get things wrong in terms of product names, creative, copy…
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F&B readies another ‘Live Test’ epic for Volvo trucks
It’s pretty extraordinary when a new ad for a truck gets its own teaser campaign but such has been the…
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It’s the battle of the John Lewis Xmas ad spoofs
Clever of Aldi and, presumably, agency McCann Manchester, to spoof John Lewis’ ‘Man on the Moon’ with this, saying its…
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DLKW Lowe bumps up Post Office Christmas
You don’t expect a Man on the Moon for the Post Office at Christmas (too many jokes about post getting…
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Old Spice unites Mustafa and Crews in Xmas love-in
Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and…
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FCB Inferno signs ex-M&C creative chief Elspeth Lynn
FCB Inferno is showing a degree of ambition these days, boosting its creative department with a series of hires and…
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Lucky Generals rises to the occasion for Paddy Power’s new IPhone app
When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will…
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HP bets on 180 LA for crucial rebranding campaign
Not so long ago HP (Hewlett-Packard as was) would have won lots of votes as the world’s best company. Then…
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Omnicom buys Brazil’s Grupo ABC as it ramps up acquisition plans
Omnicom has signalled a more aggressive acquisition policy and kicked things off by buying Grupo ABC, reportedly the biggest independent…
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