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News
Now Oliver tries its hand at programmatic media
In-house agency group Oliver Group is trying its hand at programmatic media buying, forming Oliver Media led by Duncan Trigg.…
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Nicolas Lautier of BETC Paris: best ads of 2016
Nicolas Lautier is creative director of BETC Paris. He joined recently from Ogilvy Paris where he spent seven years working…
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Karmarama produces warming downpour for Kerrygold
We like a nice thirty seconds ad at MAA and here’s one from Karmarama for Kerrygold’s new spreadable range: “The…
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ITV hires Somethin’ Else for social media content
ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming…
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Ad Tech
Jackie Balchin of DMS: how can we tell what’s really behind online impressions and minutes?
There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions…
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The&Partnership raids Publicis for £240m Toyota Europe creative and media
The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX…
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Is plummeting MDC being prepared for a sale?
Is MDC Partners, the gaggle of creative agencies formed by Miles Nadal, up for sale? Nadal’s successor as CEO Scott…
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Ross Newton and Richard Worrow of Partners Andrews Aldridge pick their Desert Island Ads
Ross Newton and Richard Worrow are creative directors of Partners Andrews Aldridge. Desert Island Ads Like many creative briefs, the…
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AllTogetherNow wins Karen Millen digital and social
London-based international fashion house Karen Millen has appointed content and digital agency AllTogetherNow to handle its social, content, media and…
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