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MAA Reader Survey 2025: help us to help you
Your opinion matters! Our reader survey is about to draw to a close. So if you have yet to respond,…
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Former DDB creative legend Ari Weiss dies at 46
Ari Weiss, long-serving North America and then global CCO of DDB, has died from cancer at the early age of…
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Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls…
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MSQ’s new Sport+Entertainment wins Virgin Media O2
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ…
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Ad Tech
Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads
A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117…
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Lay’s plays Super Bowl farming card
Lay’s is owned by the mighty Pepsico although one doubts that all three minutes of this will run in the…
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Omnicom chief outlines cost savings as merger with IPG approaches
Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pretty respectable although behind Publicis Groupe…
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Ad Tech
YouTube now world’s ‘most used’ media platform says new research
Media intelligence company Meltwater and We Are Social have released Digital 2025 looking at trends in the market. Key highlights…
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Knorr tries sexy with Ann Summers
Here’s one of the more unlikely product couplings: couples who feel like coupling on Valentine’s Day (February 14) can prepare…
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