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Advertisers
UM’s Adam Morton: data vs. creativity isn’t zero-sum
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or…
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New IPA Bellwether Report show internet spending is up even though confidence is down
Marketers usually cut back budgets when times get tough – as they seem to be following the Brexit vote –…
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Ad Tech
Results International: events and experiential agencies on buyers’ lists in 2017
New numbers from M&A specialist Results International show the events and experiential sector is seeing a rise in interest from…
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FCB Inferno’s inroad into BMW UK sets up the network for global role
BMW has picked FCB as its agency in Canada, replacing long term incumbent Cundari, which is a compliment of sorts…
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Manulife global review chooses challenger brands Deloitte’s Heat and T&P’s m/SIX
Canadian insurer Manulife, which owns John Hancock financial services, has made some interesting agency appointments: choosing Deloitte-owned Heat for creative…
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Advertisers
TBWA Paris steers McDonald’s family values the right way
McDonald’s is delving into family relationships once more – which it spectacularly botched with its UK ‘Bereavement’ ad from the…
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Saatchi tries to give Haagen-Dazs millennial appeal
General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a…
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How David Droga got his $1m start in advertising
David Droga was the youngest recipient of the Cannes Lion of St Mark award – honouring top creatives. Lots of…
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The Specialist Works buys Pace Media
Independent media agency The Specialist Works (TSW) has bought specialist TV and video advertising company, Pace Media. TSW, which describes…
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