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BBH wins expanded Trainline brief from Anomaly
Trainline, which calls itself the world’s leading independent digital rail platform, has appointed BBH London as its AOR after a…
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IKEA tries a new direction in Rethink’s Canadian debut
Is IKEA pondering a switch ‘The Wonderful Everyday’ to ‘The Beautiful Possibilities?’ Which suggests a nudge upmarket. Here’s its first…
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Ad Tech
Profs discover that 90 per cent of TV advertising is wasted
Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too…
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Who are these (agency) guys Butch?
Does anyone know who these people are? The trade press is littered with pictures of them grinning like maniacs. I…
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Mars launches Deli-Catz treats with A&E’s fatal attraction
Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats…
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Tom Poynter of Southpaw: how knackered CEOs can survive adland’s permanent revolution
Company CEOs rarely receive a good press. The UK government recently announced a new governance code that will require listed…
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Accenture Interactive gets physical with Matter product design acquisition
Accenture’s acquisition spree continues,now it’s buying Matter, a San Francisco based firm that specialises in product design. Matter will be…
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Another media blow for WPP as Barclays heads to Omnicom
It never rains but it pours – on WPP at the moment anyway – and now Gideon Spannier reports in…
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WPP’s Ford specialist GTB hires new creative leader
Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in…
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