-
Advertisers
Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that…
Read More » -
Advertisers
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines,…
Read More » -
Advertisers
Barclays to VCCP, Asda for Lucky Generals
Account moves tend to land on a Friday and this week we learn (or think we do as no-one seems…
Read More » -
Advertisers
MAA Ad of the Week: Poretti from Pablo
No idea if Poretti beer from (near) the Italian lakes will be a success (does it sound too much like…
Read More » -
News
Brothers & Sisters Sports Club wins Castore
Brothers & Sisters’ new sports division Sports Club has won British challenger sports brand Castore in which Andy Murray is…
Read More » -
Advertisers
We Are Futures wins UK athletics Get Set programme
We Are Futures, which describes itself as a youth engagement agency, has won a four year contract with Team GB…
Read More » -
Advertisers
Billion Dollar Boy launches creator access scheme at Cannes Lions
Do we need more “creators” at big awards festivals? Creator agency Billion Dollar Boy and platform FiveTwoNine are launching The…
Read More » -
Advertisers
WPP wins global Heineken shopper marketing brief
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken…
Read More » -
Agencies
Ocean Outdoor UK announces results of contribution-based sustainability initiative
Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a…
Read More »