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YouTube reveals top-scoring British ads (Google is tops)
YouTube has today released its 2017 UK ads leaderboard. These are determined by an algorithm that factors in audience engagement…
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Hammersley’s Harbour wins first account Mum & You
Harbour, the agency collective formed by Red Brick Road founder Paul Hammersley, has won its first account, Mum & You,…
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Y&R treads fearlessly for BBC’s Winter Olympics
The Winter Olympics are almost upon us, to be held in South Korea, you know, that place with a missile-toting…
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Ad Tech
Andreas Naumann of Adjust: how ad spoofing became the new fraud threat
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is…
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WPP launches global design agency Superunion
WPP is officially launching its new design agency combo, announced last September, as Superunion, which it describes as a “next-generation…
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Agencies
Publicis denies accusation of accounting irregularities
Publicis Groupe has strongly denied allegations of wrongful accounting, received yesterday by French regulators from an anonymous source. The letter…
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British Business Bank appoints Engine for content brief
The nascent British Business Bank is one of the UK government’s better ideas (so long as they don’t flog it…
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Ad Tech
Accenture makes running in global M&A says new R3 report
Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number…
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Wavemaker and Brainlabs win Formula 1 media
Formula 1, now owned by Liberty Media in the post-Ecclestone era, is reported to have appointed WPP’s new model Wavemaker…
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