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Ad Tech
YouTube gets ad industry ‘brand safety’ seal of approval
For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of…
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Ad Tech
David Jones’ You & Mr Jones adds UK agency Gravity Road to mar-tech line-up
Former Havas CEO David Jones’ You & Mr Jones, described as a ‘brand tech’ company, has bought a controlling 51…
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Ad Tech
Ciesco: WPP brings up the rear as marketing groups struggle in 2017 – UK is strongest region
By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in…
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Advertisers
The secret of Bud Light’s success – there isn’t one
AB InBev is bringing its Bud Light ‘Dilly Dilly’ ad campaign to the UK – cue groans from Wieden+Kennedy London…
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Ad Tech
Martin Kelly of Infectious Media: why the future of programmatic depends on a hybrid model
Recent research by the World Federation of Advertisers (WFA) reveals that, for 45 per cent of marketers, a major priority…
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Advertisers
Air New Zealand plugs safety by way of Antarctica
The last thing you need when you’re you’re freezing your butt off in snowy London (on the first day of…
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Agencies
WPP reveals 14.6 per cent UK gender pay gap
WPP has a lot on its mind this morning, with its shares heading south on publication of poor results and…
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Advertisers
Bruno Gralpois: the advertising love doctor on how to nurture client/agency relationships
Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former…
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Advertisers
WPP merges PR giants into new Burson Cohn & Wolfe
We wondered if WPP boss Sir Martin Sorrell would make any bold moves to reshape his empire alongside its 2017…
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