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Advertisers
W+K tackles “brown, bland and boring” for Arla Fibre yogurts
Arla Foods UK is launching Arla Fibre yogurts, packed with fibre it says although it’s something that most of us…
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Advertisers
Microsoft sticks with Dentsu’s Carat for $1.5bn global media
Dentsu Aegis Network and flagship agency Carat has beaten off WPP’s Wavemaker, Publicis Groupe’s Starcom and Interpublic’s UM Media to…
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Ad Tech
Tom Poynter of Southpaw: does the music world’s embrace of blockchain pose a threat for advertising?
Music artists are increasingly turning to blockchain in an effort to save their industry. Grammy-award-winning artist Pitbull has just launched…
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Advertisers
Alpha Century wins Coral betting account
Ladbrokes Coral Group has appointed Alpha Century as its lead advertising agency on Coral following a three-way competitive pitch. Alpha…
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Advertisers
Radisson picks Accenture for global experience brief
It’s quite an advantage in any competition when you determine the rules of engagement and Accenture Interactive seems to have…
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Now Karen Buchanan departs ever-changing Publicis
One of the more unremarked aspects of Publicis Groupe boss Arthur Sadoun’s ‘Power of One’ mantra – or POO –…
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Advertisers
Five by Five’s James Roles: why sustainability shouldn’t be a quick fix for a brand marketing strategy
Call it shallow, call it a trend, call it a conspiracy linking back to the unprecedented rise of the avocado,…
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Ad Tech
Michael Olaye of Dare and Oliver picks his Desert Island Ads
Michael Olaye is CEO of digital agency Dare and chief technology officer of owner on-site agency specialist Oliver Group. He…
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Advertisers
JWT provides compelling case for Stop Ivory
The international elephant tusk business is illegal but you can still trade ivory in many places, ostensibly because a lot…
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