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Advertisers
Effie names Pepsi top brand amid some strange choices
The Effie Awards and Global Index purport to rank the most effective brands, marketing companies and agencies by their performance…
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Agencies
Sorrell joins the world of David Beckham and Elton John
We’ve managed to avoid last week’s the Royal Wedding so far (the weather turned out nice) but here’s a diverting…
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Advertisers
JWT cuts back in New York after two years of turmoil
JWT has joined the ranks of New York agencies cutting staff according to Agency Spy, hardly surprising given the plague…
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Advertisers
DDB Paris ECD Alexander Kalchev: my Top Tips for Cannes
Nike: Nothing beats a Londoner The undisputed winner in the big three minute show-stopping pieces category. It has become increasingly…
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Advertisers
Brown-Forman’s Chambord looks for new creative agency
Raspberry liqueur brand Chambord is looking for a new creative agency after four years with Wieden+Kennedy. W+K declined to pitch…
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Advertisers
Another first for Malmo: the “world’s most boring billboard”
Swedish wood protection firm Sioo:x Wood Protection wanted to show how well its product worked so 12 years ago agency…
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Ad Tech
Andrea Stillacci of Herezie: why this year’s Cannes Lions matter more than ever
Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s…
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Advertisers
Is M&S going to move food and clothing into two agencies?
Marks & Spencer CEO Steve Rowe is ringing the changes, trying to wring some extra market share and revenue from…
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Advertisers
MassiveMusic: sonic branding is relevant for B2B brands too
By Roscoe Williamson In the past, it may have seemed that sonic branding was the preserve of behemoth global B2C…
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