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Ad Tech
Sorrell surveys the ad world from Davos
Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital. S4 may have…
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Advertisers
BP steps carefully back onto the global ad stage
It’s nearly ten years since BP found itself in the mire after the Deepwater Horizon disaster in the Gulf of…
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Advertisers
Droga5 unveils new sales pitches for Barclaycard and Letgo
Good to see that Droga5 on both sides of the Atlantic is doing its bit to oil the wheels of…
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Advertisers
Egard Watches cashes in on Gillette ad rumpus
Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop…
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Advertisers
US drives creative and media new business growth in 2018 – Publicis leads holding companies
Global new business inched ahead in 2018 according to new research from consultancy R3. Based on an analysis of 7,000…
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Advertisers
Are Peppa Pig and Pizza Hut on the same planet?
Here’s the trailer for the forthcoming Peppa Pig Chinese New Year movie (it’s the year of the pig), co-produced by…
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News
Virgin Media tries again as it reviews out of BBH
Some advertisers never seem to get it quite right – including those in the broadband/mobile market: EE and Vodafone to…
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Ad Tech
Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware
By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data…
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Ad Tech
Marcoms deals hit new heights says Results International
New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four…
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