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Ad Tech
Federica Bowman of FirmDecisions: why we still need to see financial transparency in media
For the past three years, the media and marketing industry has at last taken some bold and confident steps on…
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Martin Smith of Twelve picks his Desert Island mobile ads
Martin Smith is strategy director of London creative agency and production company Twelve. Desert Island Ads Maureen Lipman – BT…
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Spike Jonze turns down volume for cannabis TV campaign
We didn’t expect to be viewing ads for licensed cannabis companies but here comes MedMen – which last year turned…
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Dare’s Grace Surguy picks her Desert Island (influencer) Ads
Grace Surguy is senior project manager at Dare, a digital creative agency and part of Inside Ideas Group. Desert Island…
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R/GA lures Le Masurier from Google to bolster senior creative ranks
A busy time for new creative hires in London’s adland, which may indicate that some agencies at least are waking…
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Roy Jeans: why the Cairncross Review into news media is a failure of intent and resolution
Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class…
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MullenLowe London wins World of Tanks
MullenLowe has won the full service account for World of Tanks, one of the most popular online games with 110…
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Harry Kane fails to score for Harry’s and mental health
Men’s grooming has become a right old business this year with Gillette trying to redefine masculinity (to mixed effect) and…
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T&P’s Pulse finds life in Brexit for News UK
News UK’s Pulse agency, a JV with The&Partnership, has taken on the thankless task of making Brexit and the accompanying…
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