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Advertisers
Was Gravity Road’s effort for Belvita the most emotionally engaging ad of 2017?
System1 purports to measure the emotional engagement of ads and this one, for Belvita breakfast biscuits by Gravity Road, topped…
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Now Mars reviews $1.4bn global media
Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US)…
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US agencies keep cutting back as 2018 unfolds
Omnicom’s GSD&M is the latest US agency to announce a round of lay-offs, continuing a grim pattern for the start…
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AB InBev and Mother take water plea to Super Bowl
Beer ads will occupy much of the spotlight at the Super Bowl on February 4 and AB InBev’s stella Artois…
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Sid Lee launches Colonel Sanders on an unsuspecting France
Wanna know what finger lickin’ good is in French? Course you did. It’s here in a new campaign from Sid…
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AnalogFolk is big winner in Unilever digital revamp
AnalogFolk looks like the big winner so far in Unilever’s bid to cut back the number of agencies it uses…
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Ogilvy Paris ECD Digital & Innovation David Raichman picks his Desert Island Ads
David Raichman is the executive creative director digital & innovation, Ogilvy Paris, a multicultural, multidisciplinary advertising agency and one of…
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WPP’s new Kantar Consulting buys Mash Strategy
Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash…
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