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BETC shows less can be good too – even if it’s less of your brilliant Lacoste ad
BETC Paris’ new campaign – ‘Crocodile Inside’ – for Lacoste is an epic 90-second production, even by BETC’s standards. Suddenly…
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Rosapark’s Jean-Francois Sacco: my Top Tips for Cannes
Jean-Francois Sacco is chief creative officer of Rosapark Paris Insta-Novels for the New York Public Library. From an artistic point…
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Lidl goes for big and bigger in Karmarama debut
Lidl has moved its ad account from TBWA to Karmarama, which seemed a touch harsh as the German discounter (along…
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Tom Ewing of System 1: do anti-ads like Brewdog lead to a crisis of authenticity?
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt…
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Natalie Cummins of Zenith: my Top Tips for Cannes
Natalie Cummins is CEO of Zenith UK My top picks for Cannes (or rather, just my favourite work right now):…
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Perrier unleashes a real-life Mona Lisa
Rosapark has produced a diverting new global campaign for Perrier – ‘Go for the Extraordinaire’ – featuring the Mona Lisa…
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The&Partnership’s m/SIX wins Electronic Arts global media
The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart…
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Lennie Stern of BETC Paris: my Top Tips for Cannes
Lennie Stern is head of creative and entertainment strategies BETC Paris Thousands of campaigns are submitted each year to the…
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BMB debuts for Samsung Electronics with Solid State
Samsung’s Solid State range seems to consist of hard drives that let you do far more, at a price. Aimed…
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