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Advertisers
Trust is now key for brands says Interbrand as it reveals world’s best
Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon…
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Advertisers
BETC’s legions take on Netflix for Canal+
There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One…
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Advertisers
Out of Home contender CP Media snaps up Eye Airports
UK regional Out of Home company CP Media (owned by Community Partners) has bought Eye Airports which has the advertising…
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Advertisers
LNER picks M&C Saatchi and Merkle to pep up East Coast train route
LNER, Britain’s troubled East Coast rail service up from London to points north and currently run by the Government, has…
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Advertisers
Engine and VCCP win top honours in Ocean’s tenth annual digital creative competition
Engine and VCCP were awarded the top prizes in digital pioneer Ocean Outdoor’s tenth annual digital creative competition, with campaigns…
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Advertisers
Above+Beyond takes punchy Subway campaign to Naples – brave them
Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t…
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Advertisers
Smirnoff owns up to its ups and downs in new 72andSunny effort
Can it really be 25 years since Smirnoff ran a global campaign? That’s what they say and Diageo’s biggest vodka…
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Advertisers
Spark44 goes retro for Tetley tea
Spark44 is the agency 50 per cent owned by Jaguar Land Rover (JLR) which handles most of JLR’s work (you…
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Ad Tech
How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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