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Advertisers
Omnicom’s McDonald’s agency We Are Unlimited tries to spread its wings
Adweek’s Agency Spy reports that Omnicom’s We Are Unlimited, the agency formed to wrest McDonald’s creative away from Publicis’ Leo…
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Advertisers
Ex-JWT global creative chief Eastwood joins McCann Health
Matt Eastwood (below), the global CCO that JWT dispensed with in its last nightmare year of independent existence, has surfaced…
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News
R3: MarTech deals drive M&A up 144 per cent in 2018 – agency holding companies sidelined
It was a big year for MarTech and data acquisitions, according to independent consulting firm, R3, in their analysis of…
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Advertisers
Edward East: the trends driving influencer marketing in 2019
It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. In between now and that time…
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Advertisers
Jimmy Nelson and JWT set out to save a disappearing world
Photographer Jimmy Nelson’s eponymous foundation seeks to preserve indigenous peoples and cultures and JWT Amsterdam and India (guess they’re still…
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Advertisers
Channel 4’s ad spat with Publicis shows difficulties facing traditional media in a digital world
The UK’s Channel 4, a minority station in terms of audience share but, publicly-owned, part of the UK’s broadcast establishment,…
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Advertisers
McCann tipped to land Just Eat
Campaign reckons McCann is about to land food delivery pioneer Just Eat against tough competition from Anomaly, Mother and Chime.…
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Advertisers
Google Assistant re-runs Home Alone with Macauley Culkin
Home Alone starring a very young Macauley Culkin was a big film in its day and now he’s back –…
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