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Advertisers
Community-minded Cadbury essays lockdown vérité
London agency VCCP has been taking Cadbury in some interesting – and, on the face of it, downbeat directions for…
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Advertisers
Agency employment tumbles in Covid-19 – but are holding company bosses feeling the pain too?
New figures from Ad Age show that US agencies and other communications companies (including PR) cut 36,400 jobs in April…
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Ad Tech
Wunderman Thompson wins Samsung Mobile social media
WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was…
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Advertisers
Coronavirus creativity: celebrating VE day – quietly
It’s the 75th anniversary of VE Day (Victory in Europe), celebrated in suitably boisterous fashion at the time as a…
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Advertisers
Genero provides new snapshot of ad production in the crisis
Most of us are probably fed up already with WFH commercials via Zoom but some “proper” ads are still being…
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Advertisers
VaynerMedia’s DuBose Cole: bank of goodwill – how banks can benefit everyone in the crisis
The pandemic has delivered human, social, and economic costs across the world which will affect us for years to come.…
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Advertisers
The Gate’s Florence Holmes: how crisis advertising can make us less WEIRD
Jonathan Haidt thinks everyone who grew up in the UK is weird. That is, we see the world through the…
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Advertisers
WPP wins Unilever’s China media business from PHD
China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding…
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Advertisers
Grey London’s Jess Smith: now’s the time for brands to deliver true meaning
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not…
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