-
Advertisers
Premiership paranoia is back with Paddy Power’s ‘Spygate’
The Premier League is gearing up for a rapid restart (with or without Lionel Messi) but certainly with Leeds United,…
Read More » -
Advertisers
Federer serves up promising start for Publicis on Mercedes
Tennis star Roger Federer has been spending his time profitably in Italy it seems. A couple of weeks ago he…
Read More » -
Ad Tech
Matt Cox: the adland vaccinations we’ve been waiting for
Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is…
Read More » -
Advertisers
Post-lockdown creativity: adam&eveDDB for Playstation PS5 launch
Sony’s new PS5 is going to transform video games it seems: now they’ve rum out of ‘wow’ visual effects they’re…
Read More » -
Advertisers
WFA says programmatic media trading taking over the world
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are…
Read More » -
Ad Tech
MSQ lures data boss Goodwin from Wunderman Thompson
MSQ Partners has hired Robert Goodwin from Wunderman Thompson as its first chief data officer. Goodwin’s is a group role…
Read More » -
Advertisers
On the up St Luke’s wins prized Ocado ad account
Independent London agency St Luke’s is on a roll – it won the Daily Mail account a couple of weeks…
Read More » -
Ad Tech
Tech-based Sideshow buys digital conversion business Conversion.com
Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow…
Read More » -
Advertisers
The Media and Marketing podcast – cinema advertising through and after the pandemic
In the latest Media and Marketing Podcast journalist John Reynolds discusses cinema coming out of lockdown with Cinema Association CEO…
Read More »