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Ad Tech
WPP strikes first partnership deal with TikTok
WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities…
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Advertisers
Andy Nairn: the ten luckiest moments in advertising history
Lucky Generals co-founder Andy Nairn has just launched a new book called Go Luck Yourself: 40 ways to stack the…
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Advertisers
R3: WPP is top in 2020 new business – Havas wins creative
Even in Covid-ridden 2020, agency new business revenue in 2020 was down by only single-digits at 5.8% globally thanks to…
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Ad Tech
Ciesco: tech and media sector ready to power M&A bounce-back in 2021
Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the…
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Advertisers
The&Partnership teams with Wunderman Thompson to add Lexus UK CRM
The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account…
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Advertisers
The sublime and the ridiculous: Small Beer and Kraft
Well maybe not sublime but London agency Dark Horses has ventured outside its sports marketing speciality with a new Out…
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Advertisers
Havas CX wins global Aesop skincare business
Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global…
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Ad Tech
Tito Ribeiro: seven key digital trends for 2021
This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others…
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Advertisers
MullenLowe Profero wins Bahlsen web and social revamp
MullenLowe Profero has added Bahlsen biscuits’ website and global social agency business to the creative account already handled by MullenLowe.…
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