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Ad Tech
LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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Ad Tech
Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1…
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BMB boxes clever in new Gymbox campaign
The UK is opening up again in a modest way after the latest lockdown and some of us are dying…
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Advertisers
UM wins Purplebricks UK media
Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business…
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Havas CX scoops Volkswagen UK customer account
Havas CX has won the Volkswagen Group UK and Volkswagen Financial Services customer experience (CRM) business from long -term incumbent…
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Marketing agency Komodo launches Runway to turn influencers and celebs into entrepreneurs
Don’t ‘cha love influencers? Some consumers obviously do, much to the benefit of their bank balances. Read recently that Kim…
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Vice Media creative agency Virtue adds two heavy hitters with PLTFRMR deal
Vice Media Group has bought creative consultancy PLTFRMR to merge it with its creative agency Virtue. In doing so it…
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Advertisers
BMB wins dairy-free Rude Health
Rude Health (yet another) dairy-free drinks and cereals company, best known for its Organic Almond Drink, has appointed London’s BMB…
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Archie Heaton: why flagging Labour needs to take a leaf out of the marketing textbook
The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a…
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