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Advertisers
MSQ signs Kantar heavy hitter Bart Michels
Ambitious London-based marketing group MSQ has made another heavyweight hiring. Former Kantar Consulting Europe CEO Bart Michels is joining as…
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News
Ocean names digital Out of Home award winners
Spark44 and MediaCom won the top prizes in Ocean Outdoor’s annual digital creative competition with Out of Home executions created…
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News
Ad industry veterans form new growth consultancy
Five agency vets have formed a new consultancy Now Next Why, aiming to advise agencies and others on growth, including…
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Advertisers
Lovima takes to the airwaves to herald overdue women’s lib
It’s 60 years since the female contraceptive pill made its debut in the UK and it’s taken all those 60…
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Advertisers
Laurence Green: a winning gamble from Ladbrokes
A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are…
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Advertisers
IAB: mobile and video drive spectacular UK digital growth
UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update,…
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Ad Tech
Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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News
Fold7 wins Carex maker Cussons
Fold7 has won FMCG company PZ Cussons, whose brands include Carex, Original Source and Imperial Leather, from Iris. Fold7’s first…
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Advertisers
UK motorway OOH operator Admedia rebrands to i media
Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i…
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