-
Advertisers
Iceland’s Icelandverse beats Zuck to the punch
As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the…
Read More » -
Advertisers
Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation
The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide…
Read More » -
Advertisers
Lidl carves out a Christmas Turkey
There’s always one Christmas Turkey around in adland: welcome to Lidl’s effort from Karmarama. It’s all over the airwaves but…
Read More » -
Advertisers
Laurence Green: why Ringan Ledwidge was a great director
Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But…
Read More » -
Advertisers
MSQ progress “more than a Covid bounce” says CEO Reid
London-based international marketing group MSQ has reported 35% year on year growth for the half year ended August (30% like…
Read More » -
Advertisers
Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
Read More » -
Advertisers
Sugar Studios’ Jo Wallace picks her Desert Island Ads
Jo Wallace is the director of Sugar Studios in Greenwich, London. Wallace, formerly of MDM Props Ltd, has created a…
Read More » -
Advertisers
Publicis media run continues as Zenith bags ZPG’s combined online brands
It’s turning out to be s stellar week for Publicis Media: bagging Facebook’s global account and now UK agency Zenith…
Read More » -
Advertisers
Laurence Green: why Burberry’s in-house triumph has a stark lesson for agencies
Back when the interweb first knocked meaningfully on advertising’s doors, some of adland’s more optimistic commentators hoped this might herald…
Read More »