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Advertisers
CVC’s ekaterra tea giant launches global media review
CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra…
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Advertisers
Nielsen shows UK main media ad recovery – Amazon is top advertiser
Nielsen has released its adspend figures for 2021 although they’re still somewhat partial as the measurement company tries to get…
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Ad Tech
MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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Advertisers
Media Marketing Compliance’s Jane Dormer: audits not aggro must be the mantra for 2022
Marketing procurement has always been an asset to any brand. And it can be for agencies too. Never more so…
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Advertisers
Next 15 in talks to buy Engine UK
Next 15 Communications Group, which describes itself as a “tech and data-driven growth consultancy,” has confirmed that it is in…
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Advertisers
4Creative’s Paralympics trailer dramatises (rare) upside to Beijing Olympics
Can the Paralympics (starting March) bring some much-needed feelgood factor to the cursed Beijing Winter Olympics? The long-running partnership between…
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Advertisers
Edisen’s Henric Larssen: scaling up your creative can cure shiny object syndrome
If you’re familiar with Ecclesiastes 1:9 you’ll already know ‘there’s nothing new under the sun.’ This is perhaps truer of…
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Advertisers
Out of Home pioneer Ocean bounces back from pandemic – but it’s still in the shop window
Premium digital Out of Home media owner Ocean Outdoor has bounced back strongly from the pandemic in 2021, recording a…
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Advertisers
Dentsu beats targets as technology and CX drive business
Dentsu has joined the ranks of ad holding companies bouncing back strongly from the pandemic with Q4 2021 organic growth…
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