Omnicom may be the big winner from the current restructuring in adland, essentially ransacking its IPG acquisition while shedding thousands of jobs.
The enlarged US-based network has reported a 6.1% increase in organic growth in Q2 2026, ahead of even Publicis although it reports results differently. In Q1 Omnicom reported 3.9% organic growth.
Just over half of Q2’s revenue, $3.1bn (£2.3bn), came from Omnicom’s integrated Media operation, followed by Advertising at $942.6m (£708.6m), and public relations at $679.1m (£510.4m).
CEO John Wren Wren said clients were consolidating more work with the network because “they see the competitive advantage our connected capabilities deliver.”
The America-first trend must be helping. So far this year Omnicom has won global accounts from Dyson, Adidas and IBM. These results will increase the pressure on WPP’s Cindy Rose as she reports half year numbers next week.
