Lufthansa Group has appointed Mother as the global creative agency for its wide-ranging portfolio of brands which is made up of Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, ITA Airways, Eurowings, Air Dolomiti, Edelweiss Air and Discover Airlines.
Mother’s challenge is to develop a “unifying brand platform” that works for each individual airline as well as for the collective group, which also includes loyalty and service brand Miles & More, Lufthansa Technik, Lufthansa Aviation Training, and Lufthansa Cargo.
Alexander Nowak, creative partner and CCO of Mother Berlin, said: “To be chosen by Lufthansa Group, the airline group that shaped so many of our own first flights and family holidays, is incredibly humbling. This is a deeply meaningful brief, and one that goes far beyond advertising. We’re honoured to help shape the future narrative of this aviation group, and to elevate the spirit of travel in a way that resonates on a human level.”
