General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi.
It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows.
Fluff really but a bit of Pharrell Williams goes a fair way. And nicely shot.
MAA creative scale: 6.
As the old saying goes: “when you haven’t got an idea, sing the brief”.
Must remember that one Shanghai