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Honda’s Odyssey tries the big and little monster approach

Long-serving US Honda agency RPA is back with a blockbuster for Honda’s new Odyssey minivan, showing two big monsters fighting over a school bus to introduce its ability to keep little monsters apart in the back of the car.

Great stuff in some ways but is it a leap too far to the wholesome (if warring) American family in the car? They try to get it back in the last shot but..

MAA creative scale: 6.

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