Pleasingly bonkers is a term of approbation we sometimes use and it seems to be built into the DNA of French hotshot agency Buzzman.
A while ago it helped Orangina to switch to upside down cans and sales went through the roof (allegedly) or the floor perhaps.
Then there was a “bad buzz” on Twitter. The upshot being a contest to send someone to the South Pole to see if they need to drink an upside down can of Orangina upside down. You’d better take a look at the film.
MAA creative scale: 8.5.