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RB dumps Wieden+Kennedy for Havas and McCann

RB is moving its global Finish and Nurofen accounts out of Wieden+Kennedy London into Havas and McCann respectively.

W&K MD Helen Andrews says: “We understand RB’s change of strategy to devolve more control to local markets. We are immensely proud of all the work we created for RB, including the award-winning Finish campaigns, and wish them all the best in the future.”

Which is very nice of her, most of us would be spitting tacks as W+K has indeed produced some outstanding work for Finish – hardly the most propitious category. Havas was RB’s global agency in the David Jones era.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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