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Dentsu and Fred & Farid raid D&AD Pencils

It’s the D&AD Awards on Thursday and the charity has released the top performing countries and agencies so far (judging is still going on) although not the nature of the Pencils it’s awarded (the somewhat absurd wooden ones used to be a mention in the D&AD Annual, much more stylish).

D&AD is international these days but it’s still a surprise that all the top-performing agencies are overseas with the notable exception of CHI & Partners. Maybe other Brits will come with a late run.

The Top 5 ranking companies so far are:

1 Dentsu – 6 Pencils

2 Fred & Farid – 5 Pencils

3= Great Guns and Clemenger BBDO Melbourne – 4 Pencils

5= Kinetic Singapore, Iconoclast, The New York Times Magazine, CHI & Partners, Ogilvy & Mather Chicago, Ogilvy New York – 3 Pencils

By Country

1 United Kingdom – 38 Pencils
2 United States – 33 Pencils
3 Australia – 17 Pencils
4 France – 9 Pencils
5= Japan, Singapore and Sweden – 7 Pencils

Update April 26

Judging has finished and adam&eveDDB has made one of its celebrated late runs. But Dentsu’s still top. Wonder which campaign it was?

1 Dentsu – 19 Pencils
2= adam&eveDDB and Clemenger BBDO Melbourne – 13 Pencils
4: Droga5 – 12 Pencils
5= BBDO New York and TBWA\Media Arts Lab – 11 Pencils

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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