Home / Advertisers / Ibis plays stoic host to BETC’s crazy pop band

Ibis plays stoic host to BETC’s crazy pop band

You never quite know what’s going to emerge from BETC Paris, now ensconced in a vast new HQ about the size of an arrondissement. One of the purposes of big is that you can do a lot and here’s an ambitious foray into branded content featuring French rock band Naive New Beaters recovering from a world tour, courtesy of Ibis Hotels.

Who says the French can’t laugh at themselves?

Un tour de force.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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