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Vinomofo uncorks a grubbier Bear Grylls

Here’s a pleasingly bonkers ad for Australian online win retailer Vinomofo, from Saatchi & Saatchi Australia.

Apparently earlier this year Vinomofo secured A$25m in venture capital investment and decided to spend $A4.5m of it on this.

Our hero decides to chuck it all in and go and live in the woods Bear Grylls style, but needs a wine to match his rabbit (paraphrasing here).

Let’s hope it works. Doubtless Saatchi will help by ordering large stocks from Vinomofo.

MAA creative scale: 7.

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