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BETC Paris uncorks carnage in the kitchen for Canal+

French pay-TV station Canal+, part of Vincent Vincent Bolloré’s Vivendi empire, resolutely refuses to make money, unlike big European rival Sky.

So it’s undergoing a revamp (including swingeing cost cuts), trying to market a more varied line-up aside from its two expensive staples movies and sport. Much as Sky is in the UK as new rival BT pinches its sports rights and others like Amazon and Netflix enter the fray.

Agency BETC Paris (ultimately owned by Bolloré too, through Havas) has deservedly won many plaudits for its movie-based work for Canal+, most notably ‘The Bear.’

Now it’s entered the kitchen. We’ve had food porn for years, this is a bit like the food Texas Chainsaw Massacre.

Another tour de force.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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