On this week’s #MediaSnack Tom and David discuss how the ANA’s report into US media rebate practice has played on Wall Street. They ask how analysts view #rebategate and also reflect on the reaction among ID’s clients.
Tom and David also announce the creation of the “Post-K2 Manifesto for Media Change,” a simple six-step practical guide to short and long-term actions which marketers need to consider.
Next they reveal ID Comms’ plans for Cannes – Tom and David will be attending the world’s largest annual communications festival, interviewing some of the leaders from the marketer, agency and vendor communities.
Finally, Tom talks about the The Indie Summit – a gathering of some of the world’s best independently-owned creative, media and PR agencies.