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W+K’s new Jazz campaign does what it says on the tin

Honda has revamped its Jazz hatchback and agency Wieden+Kennedy has clearly been told to show people that you can get a lot in it.

So we have a dementedly hobbyist couple doing just that, including bee keeping and diving. The ad’s called ‘the great untried,’ which is a bit gnomic.

But, there you are, you can get a lot in it.

MAA creative scale: 7.

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