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Best ads of 2015: IKEA by Buzzman

2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables.

Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived.

French agencies have contributed more than their fair share of our best ads, so well done to them. Looking at 2015’s ads as a bunch, imagination seems sorely lacking. Most are just dramatisations of the brief; impeccably done in many instances but few which surprise and delight.

Don’t think there’s been anything to match last year’s IKEA effort, ‘Beds’ from Mother.

So the message from 2015 is: must try harder.

And happy new year for 2016.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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