Production agency Zone UK has signed a joint venture with digital company Big DB for Big to create a full service digital offering, including CGI. The new company will be called Big Zone. Zone UK has a range of direct client and advertising agencies whilst Big DB has created digitals designs for River Island, Range Rover, Rimmel, Coca-Cola, Cadbury, PlayStation, YouTube and MSN.
Big DB director Nadeem Daniel says: “We have many blue chip clients and our partnership with Zone will marry age old tradition and experience with cutting edge design and new media.”
Zone managing partner Ian Sewell says: “The Zone difference has always been that we are a creatively-led production company. All our work for agency clients entails delivering completely integrated campaigns, so creating Big Zone is a natural evolution. Big Zone will mean more creativity, the latest digital tech know-how and even more efficient delivery of rich media campaigns for our clients.”
Production agencies are certainly spreading their wings these days. Oliver recently snapped up digital agency Dare.