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Marks & Spencer produces a pointless Christmas

Once more into Christmas dear friends…Marks & Spencer seems to have given up the ghost this year, adapting its “The Art Of’ fashion campaign:

Backed by some run of the mill food stuff:

Maybe CEO Marc Bolland is right to take the view that it’s best to do just enough; remind people that the shops are open but not bet the house on the festive season. Or, maybe, they just couldn’t come up with a decent idea.

M&S profits are rising even while its non-food sales are falling, which is pretty peculiar. The reason, apparently, is better sourcing from Asia but that’s surely not a trick you can repeat for ever.

Judging by the ads it hasn’t got two ideas to rub together.

MAA creative scale: 3.

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