There seems to be some pretty remarkable work coming out of Japan just now – maybe there always has – and here’s a shining example from the Shiseido beauty company.
‘High School Girl?'(the reason for the question mark becomes apparent) is set in a Japanese classroom, where all sorts of funny things seem to occur in some scenarios but, mercifully, not here.
Doesn’t seem to be an agency involved – maybe that’s why it’s so good. Should be force fed to the likes of L’Oreal execs and their agencies.
MAA creative scale: 9.