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M&C gives Blue Cross dog Baxter a human dimension

M&C Saatchi makes its debut for animal charity Blue Cross with this tale of a pooch who abandons domestic violence in one household for, it hopes, happier times in another.

The dog is called Baxter so, no doubt, he’ll have his own Facebook page and Twitter account soon.

Bit off charities at the moment because of their dubious fund raising practices. Doesn’t say much for the direct marketing business either.

However, sure Blue Cross wouldn’t dream of doing any such thing.

Different, anyway.

MAA creative scale: 7.

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