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GSK media goes to MediaCom and PHD – so what’s new?

The great media agency wars elude us all – $20-30bn up for review it seems – but it does get a bit daft.

Today Campaign reported that GSK’s $1bn, or whatever it is, had been carved up between WPP’s MediaCom and Omnicom’s PHD. Two days after Ad Age did, with much hoopla.
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Yeah, but as we reported ages ago the North America business was heading to – MediaCom and PHD.

GSK was hardly likely to invite Total Media in London, say, to pitch for the rest of the world. (estimable chaps as they doubtless are).

So non-stories all round.

There’ll be some real ones in due course. But the hype, from the winners, will be intense.

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