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72andSunny gives Carlsberg a smart new trim

72andSunny Amsterdam is doing a good job of adding new legs to a (very) old campaign and its latest is “If Carlsberg Did Haircuts,” playing on the male fantasy of a barber shop with extras.

An old-style ad, with smart new trimmings. But does Carlsberg spend enough on media to get the most out of it? The campaign seems to come and go.

MAA creative scale: 7.

This is still the winner though, from way before 72andSunny Amsterdam was probably invented.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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