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Nestle and Ogilvy Paris wage war on fat Mexico

Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had a good press for its child-focussed activities, of course.

The target here is Mexico, which is the world’s obesity capital it seems, with kids getting larger by the minute. Must be all those cheese-filled tacos or something.

And who better than Ogilvy Paris to assist in making the world a better place?

Don’t know why they bother with the United Nations really. Just give the world account to Ogilvy.

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