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BBDO takes the doggie approach to Mars Minis

The BBDO network is good at many things – recently it’s been essaying humorous mini-documentaries for some clients – but it remains pretty nifty at thirty seconds too.

Here’s a potent half minute for Mars Minis from BBDO Dusseldorf, positioning them as pet-style treats for people.

Mars makes petfood as well as confectionery, of course. Maybe this is the first step in combining the two lines of business into one campaign. Think of the money it could save..

MAA creative scale: 7.

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