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Wieden+Kennedy turns up the speed for Honda

Over the years Wieden+Kennedy London has toiled manfully to make Honda cars whizzy, to be somewhat confounded by the Japanese company’s sluggish performance in the new model stakes.

But it does have a number of launches this year including the genuinely whizzy Civic Type R (why call a car a Civic?) which W+K famously flagged last year.

So it’s on the road again with this new campaign, ‘Keep Up,’ inviting people to reach their limits with Honda.

And, in a clever touch, it invites YouTube viewers (nearly 500,000 so far) to go even faster. Don’t try this with a hangover.

MAA creative scale: 7

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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