Over the years Wieden+Kennedy London has toiled manfully to make Honda cars whizzy, to be somewhat confounded by the Japanese company’s sluggish performance in the new model stakes.
But it does have a number of launches this year including the genuinely whizzy Civic Type R (why call a car a Civic?) which W+K famously flagged last year.
So it’s on the road again with this new campaign, ‘Keep Up,’ inviting people to reach their limits with Honda.
And, in a clever touch, it invites YouTube viewers (nearly 500,000 so far) to go even faster. Don’t try this with a hangover.
MAA creative scale: 7